01
Control over the experience
Decisions and deliverables are tied back to this outcome throughout the project.
Service / Custom & Next.js
Custom web development for London businesses.
When a theme or standard site builder would constrain the experience, we create a focused custom build with the right integrations and content model.
Start a projectWhy this service matters
A custom stack is valuable when it removes a real constraint. It is wasteful when a standard platform already supports the content, commerce and operating model with less risk.
What this work should change.
A good deliverable is only useful when it makes the business clearer, the user journey easier or the website more dependable.
02
A leaner technical foundation
Decisions and deliverables are tied back to this outcome throughout the project.
03
Room for custom workflows
Decisions and deliverables are tied back to this outcome throughout the project.
Decisions that shape the work.
The scope becomes clearer when the important decisions are visible before production begins.
01
What cannot be achieved cleanly?
We identify the workflow, data, integration or experience that justifies custom engineering.
02
What should remain replaceable?
Content, data and service boundaries are planned to reduce unnecessary lock-in.
03
Who will operate the system?
Deployment, observability, updates and technical ownership are part of the architecture decision.
What is usually included.
The final scope is shaped after discovery. These are the common parts of a focused custom & next.js engagement.
Architecture and stack planning
Planned, reviewed and connected to the wider website system.
Next.js development
Planned, reviewed and connected to the wider website system.
API and CMS integration
Planned, reviewed and connected to the wider website system.
Custom interaction development
Planned, reviewed and connected to the wider website system.
Testing and deployment support
Planned, reviewed and connected to the wider website system.
What we need from the team.
Good work depends on access, decisions and accurate content. These inputs keep the project moving and make the final system more dependable.
- A product owner for scope decisions
- Access to API and data documentation
- Security and compliance requirements
- An agreed deployment and support model
When this service is useful.
This service is especially relevant for teams facing one or more of these situations.
01
A distinctive marketing platform
02
A site with custom data or workflows
03
A product team needing a tailored front end
Relevant work you can inspect.
These are live projects delivered by the wider Codezela team and included with clear attribution.
01 / Event and submissions
National Youth Film Festival
A responsive festival platform connecting multi-level film submissions, event updates, news, partners and a visual archive.
Connected services and sectors.
Most good website projects cross more than one discipline. These links show the most relevant next context.
Service questions
Questions about this service.
When is Next.js the right choice?+
It is useful when React, tailored rendering, structured content, integrations or custom interactions create clear value. It is not required for every marketing site.
Can a custom site still have a CMS?+
Yes. A headless or custom content system can give editors structured control while the front end remains purpose-built.
Will we be locked into your team?+
Architecture, source access, services, deployment and handover are documented so another capable team can understand the system.
How is custom functionality tested?+
Acceptance criteria cover expected behaviour, failure states, permissions, accessibility, performance and integration boundaries in proportion to risk.